Big crowds during China’s national day holidays, but more spending not guaranteed

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Big crowds during China’s national day holidays, but more spending not guaranteed
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SHAH ALAM: A family endured a terrifying ordeal when a gang of 12 armed robbers broke into their home on Jalan Jagong, Pandamaran, in Klang on Thursday (Oct 3).

SHENZHEN/CHONGQING/BEIJING: As crowds throng restaurants, malls and tourist attractions during China ’s ongoing week-long national day holidays, business owners and policymakers across the country have their sights trained on one thing: reeling in the elusive consumer dollar.

Once prolific shoppers, Chinese consumers have in recent years cut back on spending, wary of an uncertain economic outlook and spooked by falling prices of the real estate properties and stocks in which they store wealth. “Nowadays, money is hard to earn, so I spend more carefully,” said the owner of a small information technology company, who was visiting an upscale mall in the city “just to walk around”. He has yet to fully recoup his investments following the stock market slump of the past few years.

China’s railway network saw a record high of 21.4 million passenger trips on the first day of the holidays, the state media reported. “Fresh ingredients,” hollered a restaurant employee to prospective customers from atop a stool. “Guaranteed yummy!” “But it is just the second day, so we are optimistic that sales will pick up as we head towards the weekend.”

Despite discounts of up to 40 per cent, “people just walk one round , then leave”, said an assistant at a sportswear store in Shenzhen’s Futian, who declined to be named.

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