A super PAC backing Joe Biden is making a “low six-figure” digital ad buy ahead of Super Tuesday, a small sum spread across 14 states just as Biden tries to reset his campaign with a win in the South Carolina primary
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“Over the last three days, donors have become much more interested,” Schale said. “It’s a combination of things: the state of the race, a good debate, the town hall, polls. It’s been a good couple of days.” More than 70 percent of the delegates available on Super Tuesday hail from communities where at least 30 percent of the voters are people of color, Schale said.The Unite the Country ad buy is a small investment compared with rival campaigns and super PACs. A pro-Warren super PAC, Persist PAC, has locked in more than $3 million in television spending in Super Tuesday states.
Schale acknowledged that Unite the Country’s spending is low compared with other efforts, but he said the super PAC is putting more money on air as soon as it gets in the door.In a memo reviewed by POLITICO, Schale and fellow super PAC strategists Amanda Loveday and Julianna Smoot painted Bloomberg as Biden’s chief rival in the race.
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