President JoeBiden’s 'ultra-MAGA' label was the result of a six-month research investigation led by top Democratic operatives searching for an edge in the November elections, according to a new report.
A reference to former President Donald Trump’s “Make America Great Again” campaign slogan, Biden coined the term in a speech last week to describe the GOP agenda and what he said are extreme positions from congressional and down-ballot Republicans. The president has repeated it in remarks at the White House and stump-style speeches across the country. On Tuesday, Biden’s press secretary described it as “the president’s phrase,” adding the"ultra" epithet for “a little extra pop.
“MAGA,” the group’s surveys and focus groups found, stood out in battleground areas for its negative ties. That includes the former president, who “absolutely loved” Biden’s reference to “my predecessor, the great MAGA king” during a Chicago union hall speech this week and mocked Biden and Democrats privately for failing to understand how to sell a political message, a source briefed on Trump’s thinking told the Washington Post.
“If loving your Country and wanting to put AMERICA FIRST makes you ULTRA MAGA, then yes. WE ARE ULTRA MAGA,” reads an email.