WASHINGTON, May 12 ― Joe Biden is rapidly scaling up his digital campaign as he scrambles to compete with Donald Trump's formidable online operation, but Democrats say the presidential hopeful must move beyond flat speeches delivered from his basement. The Democratic Party's presumptive nominee...
Democratic US presidential candidate and former Vice President Joe Biden speaks during the 11th Democratic candidates debate of the 2020 US presidential campaign in Washington, US, March 15, 2020. — Reuters pic
But with November's election less than six months away and traditional campaigning halted due to the coronavirus pandemic, Biden is in an awkward spot. The 77-year-old former vice president will need to rapidly adjust to new political realities if he is to compete with a president whose data-mining and voter targeting operations are vast.“But it's also a battle for the soul of the internet. And it's a battle we intend to win,” Biden's digital director Rob Flaherty tweeted Saturday as he announced several new hires.
The message? “He's ready to lead in a moment of crisis like this, and that he has the compassion and empathy that Trump has been sorely lacking,” Biden deputy rapid response director Mike Gwin told AFP.
Digital strategist Lori Coleman of grassroots group DemCast said she is “extremely concerned” about Biden's late online start but he could still recover.
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