The decline is a major warning sign as the presidential campaign heats up.
The lack of grassroots engagement is a warning sign for Joe Biden ahead of a tough election cycle, raising questions about whether the 80-year-old incumbent is exciting the Democratic base. | Brendan Smialowski/AFP/Getty ImagesOne of the best online fundraising days for Democrats this year was the day of Joe Biden’s campaign launch — but even that day’s haul was meager compared to his campaign kickoff four years ago.
The lack of grassroots engagement is a warning sign for Biden ahead of a tough election cycle, raising questions about whether the 80-year-old incumbent is exciting the Democratic base the way he will need to win a second term. The new data also suggests that the threat of Donald Trump, once a huge driver of Democratic fundraising, is not motivating donors like it used to.
Democrats’ best fundraising days so far this year were largely end-of-month or end-or-quarter deadlines, according to a POLITICO analysis of data from ActBlue. Those are the days when campaigns typically send extra fundraising appeals. In 2019, 60 percent of Biden’s first quarter online fundraising came in his first week. But this time, first-week fundraising accounted for only 38 percent of his ActBlue fundraising through the end of June.
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