Bhutan aims to attract 300,000 tourists annually - an informal maximum set by the country to ensure that tourism does not impact its nature and environment.
New: You can now listen to articles. Bhutan wants more tourists and it is working towards it. Among the country’s plans to make it a more attractive destination is improving accessibility, which may be standing in the way of its tourism goals.
Today, visitors can only fly to Paro International Airport, which is located in the western part of Bhutan - over an hour away from capital Thimphu - and in the middle of a valley.They then have to drive, take a domestic flight or helicopter to get to other parts. “We cannot absorb more than 300,000 tourists a year,” said Bhutan Prime Minister Tshering Tobgay, describing the country’s tourism policy as “high value, low volume”.
“Our culture would be suffocated, not because tourists want to , but the numbers would suffocate our culture.”Mr Tobgay said the idea that it is hard to visit Bhutan is a misconception that somewhat hurts the country’s tourism. “We see the length of stay increasing. We see the guest spending power has definitely increased here. I also think there's been a really big push by the industry to uplift their standards and services. So, for instance, really focus on providing better quality food, better quality experiences,” she said.Why Bhutan, the happiest country on Earth, is worth paying US$200 a day for
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