BFI London Film Festival Retains Role as Launchpad

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BFI London Film Festival Retains Role as Launchpad
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The BFI London Film Festival is perfectly situated at the start of the fall season, which also happens to be the beginning of awards season, to help shepherd films toward commercial and critical su…

is perfectly situated at the start of the fall season, which also happens to be the beginning of awards season, to help shepherd films toward commercial and critical success.

And no doubt it’s the promise of awards season sparkle that has attracted many of the streamers to the festival, with some of the biggest gala screenings — including festival opener “The Harder They Fall,” Jane Campion’s “The Power of the Dog” , and Apple’s “The Tragedy of Macbeth” — given over to films that have already been snapped up by the SVOD giants.

With LFF being an audience-focused festival, there is also the added bonus of seeing how non-industry viewers respond to new fare. “For British films in particular, like ‘Ali & Ava’ and ‘Chaplin,’ there’s something really special about bringing those films home, playing on a sort of home turf, if you like,” adds Devlin. “And audiences and industry experience films very differently.

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