Beyond brick & mortar: How e-commerce is making Malaysian businesses shine

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Beyond brick & mortar: How e-commerce is making Malaysian businesses shine
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WITHIN the Malaysian economy, a network of micro, small and medium-sized enterprises (MSMEs) plays a crucial role – they form the nation's backbone, a...

In partnership with its network of third-party logistics partners , Shopee is also rolling out platform-wide free shipping from this month onwards to further add value to customers and provide them with the best shopping experience.

Moreover, e-commerce platforms often offer tools and features that enhance customer engagement and foster brand loyalty, creating a more interactive and personalised shopping experience. Ultimately, by embracing e-commerce, MSMEs can become more competitive in the marketplace, paving the way for long-term success.Starting as a small business in Selangor and Kedah, ZEKE Store had big dreams of showcasing their clothing's craftsmanship and distinctive designs to Malaysians nationwide.

Overcoming typical barriers to purchase, such as wanting to test or feel the product before purchasing, Shopee helped achieve remarkable results for the homegrown seller, resulting in a 65% increase in overall store performance. During the “6.6” campaign in 2024, their success soared further, with an impressive 85% growth compared to the same period a year earlier.

Through targeted campaigns and strategic ad placement, Shopee Ads significantly increased Funbook's visibility on the platform. Book enthusiasts searching for their next literary fix could now easily discover Funbook's extensive and curated selection. Continuously innovating, Shopee recently launched Shopee Video, which provides customers with entertaining and insightful short videos from content creators. Similar to Shopee Live, this new feature helps sellers generate positive word-of-mouth reviews and recommendations for their products, leading to greater awareness and reach for their brands and products.

Additionally, Shopee’s best-in-class Return and Refund process can be completed within two days for payments via ShopeePay – significantly faster than the industry average of seven days.

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