The luxury jeweler and power couple are back with more from the year-long Tiffany's campaign:
Photo by Mason Poole via Tiffany & Co.with the first look at its year-long mega-campaign with Beyoncé and Jay-Z, the luxury jeweler and power couple are back with more. The latest to result from “About Love,” which Tiffany & Co. describes as “the result of a close collaboration and a shared vision,” is an Emmanuel Adjei-directed video of Beyoncé serenading her husband with a rendition of “Moon River.
It starts out with Jay-Z clacking away on a typewriter, clearly pining for Beyoncé, who’s on his way back to him in a private plane. Once again, she’s sporting the Tiffany Diamond—a massive 128.54-carat stone that only three other women have ever worn in history. At long last, they reunite, at which point Beyoncé sits down at the piano to channel Audrey Hepburn, wearing a black dress updo while offering her take on Hepburn’s memorable performance of the song in the 1961 film songJay-Z, clearly lovestruck, pulls out his Super 8 camera, which he in fact also uses in real life: The short also features footage that he shot of Beyoncé grinning and helping him pop the champagne.
The latest installment of “About Love” is certainly proving less controversial than the first. As the internet studied up on the Tiffany Diamond, some moved on from reveling in Beyoncé becoming the first Black woman to ever wear the stone to criticizing her for doing so, characterizing it as a “
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