Beyoncé and Adidas announced a new partnership on Thursday.
Beyoncé is partnering with Adidas in a groundbreaking move for the athleisure industry.
"This is the partnership of a lifetime for me," Beyoncé said in a statement."Adidas has had tremendous success in pushing creative boundaries. We share a philosophy that puts creativity, growth and social responsibility at the forefront of business." Ivy Park launched two years ago with Phillip Green, the British billionaire behind Topshop. In November,to become the full owner of Ivy Park, following allegations of sexual harassment and racial abuse against the businessman.
Adidas has found success in recent years with its Yeezy collaboration with rapper Kanye West. As popular Adidas styles such as Stan Smith and the Superstar have fallen out of style, Adidas has said it plans to focus more on Yeezy, boosting the number of product launches to between 20 and 30 a year, up from two or three three years ago.
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