Sales numbers for EVs in August show two automotive brands are succeeding in Europe while others trail behind.
. The former was once again the best-selling model in Europe and will likely maintain this position until the end of the year. This would put the European car market in an embarrassing situation, with a foreign car more popular than any produced on the Old Continent. So far, Tesla has reported more than 169,000 units of the Model Y, an increase of 216%.
In the case of the Model 3, the brand is using price cuts to broaden its customer base and steal sales from other segments, such as the C-segment. Further growth is expected when the updated version hits the market. Tesla is, together with the two large Chinese companies , the only one to record constant growth in market share over the years. This is the result of a series of actions taken at the right time: first the gradual introduction of the Model 3, then the opening of more sales points across Europe which allowed the brand to keep the Model 3 in line until the restyling. We also have the introduction of the Model Y, and to maintain the pace of growth, Elon Musk's company began to cut prices.
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