PETALING JAYA: Berjaya Sompo Insurance Bhd is embracing the new normal with its customer-centric strategy by placing more focus on enhancing existing ...
Berjaya Sompo Insurance Bhd is embracing the new normal with its customer-centric strategy by placing more focus on enhancing existing products, digitising its processes to increase speed in product delivery as well as improving its overall service levels through claims and customer experiences.
In regard to the enhancement of its existing products, the insurance provider has reduced its motor insurance premium by up to 20% for selected car models. Policyholders are also able to convert their motor insurance premium into low monthly instalments when they make a payment using a CIMB Bank credit card.
As a means to increase digitalisation, it has started to offer electronic policy delivery from Aug 1, 2020, to speed up the policy delivery time. With the successful implementation of the contact centre technology, Berjaya Sompo will continue to look for ways to digitise its customer engagement touchpoints and improve the overall service levels that will ultimately drive business results.
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