PETALING JAYA: Berjaya Food International (BFI), the international arm of Berjaya Food Bhd (BFood), is set to make a strong entry into the Nordic mark...
Berjaya Food International , the international arm of Berjaya Food Bhd , is set to make a strong entry into the Nordic market with the announcement that it has been granted the rights to operate Starbucks stores in three countries – Iceland, Denmark and Finland.
BFI’s vision is to blend Starbucks’ iconic standards of quality, innovation, and hospitality with its own brand of culinary and operational excellence, promising the renowned unparalleled Starbucks Experience to Nordic coffee enthusiasts. Duncan Moir, president of Starbucks Europe, Middle East and Africa, said, “We’re pleased to expand our presence in the Nordic markets alongside our trusted and long-term business partner, Berjaya Food, and contribute to the vibrant local coffee community in the region.
The company is committed to maintaining the exceptional Starbucks standards of quality, warmth, and hospitality that customers in the region have come to know. As BFI assumes stewardship of Starbucks stores in Iceland, Denmark and Finland, it paves the way for a new era of innovation and growth in the Nordic coffee landscape. The company is also dedicated to honouring Starbucks’ mission and promises of community engagement and sustainability initiatives, further enriching the Nordic community.
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