Part streetwear brand, part collective of women of color redefining beauty and fashion, Bephies Beauty Supply in L.A. is Beth Birkett’s response to what she wants to see more of.
I’ve found that people get uncomfortable when they can’t pinpoint you. And then they project that. But everything you just said feels like the real motivation behind Bephies Beauty Supply.Truly. The whole motivation behind all of it. It’s literally like, “Why don’t we just want to be who we are?” Right? And I understand that the media and society has been like: “This is beauty. This is brains. This is power. This is success.” But if you have your own definition of what that is, that’s OK too.
Bephies launched in March 2020. The name comes from a nickname; endearment is quite literally baked into the DNA of the brand. Early on, the aesthetic was more about capturing dynamism through tone: Long-sleeve shirts were more substantial, thick; scrunchie tops were elevated versions of the nostalgic trend; short-sleeve tees were dyed marble and featured bold statements subtly stitched into the fabric. Fast-forward through a whole panini and Bephies’ profile is everywhere.
The Bephies’ e-commerce site has the vibe of Claire’s but all grown up. Pretty much what Beth was going for. There are colorful wooden hair ballies, purple leather goods handcrafted by artist Agnes Baddoo, press-on nails in collaboration with nail artist Astrid Curet and kaftans, robes, pillows, mirrors and silk pajamas, all printed with the Bephies’ logo, which features the profile of a Black girl with Bantu knots and bamboo earrings.
Darian Symoné Harvin is a beauty and culture writer. She was born in Long Beach, Calif., grew up in Buffalo, N.Y., and lives in Los Angeles.
Malaysia Latest News, Malaysia Headlines
Similar News:You can also read news stories similar to this one that we have collected from other news sources.
The Biggest Beauty Trends of the Met Gala 2021From diamanté-framed gazes to Old Hollywood waves, the Met Gala’s glittering guests turned out a host of standout beauty moments riffing on the theme of American fashion.
Read more »
Sophia Bush's 10 Minute Beauty Routine For Brows & Under Eyes | AllureActress and host Sophia Bush shares her 10 minute beauty routine. She reveals her new morning game changer for under her eyes and her secret to keeping her f...
Read more »
Miranda Kerr, 38, Shares Her Top Beauty Products, Including a $48 Brightening MaskThis is no ordinary beauty routine—no wonder she’s so luminous!
Read more »
Score Sunday Riley's First Sunscreen, a Beloved K-Beauty Moisturizer, and More in the September Allure Beauty BoxGet four full size products and more when you subscribe to the Allure Beauty Box this month. That includes a full size bottle of Sunday Riley’s first sunscreen — it is good — a beloved K-beauty moisturizer from Belif, and more of our editors’ favorite beauty discoveries.
Read more »
Precious Lee’s Met Gala Beauty Look Was Inspired by Her Atlanta RootsGo behind-the-scenes with the renowned model, who looked to protective hairstyles for Black women to match her sparkling Area dress for her Met Gala debut.
Read more »