A Dunkin' Super Bowl commercial might not have happened without one of the eponymous chain's celebrity fans: Bostonian and actor Ben Affleck, who directed and starred in this year's 'Dunkin' 'Drive-Thru' Starring Ben.'
Fans immediately took to social media, where previous footage of Affleck with Dunkin' coffee has gone viral."As someone who has an album named 'runs on dunkin' filled with photos of Ben Affleck and his iced [Dunkin'], I needed that commercial,"Dunkin' originally pitched an idea that involved Affleck paying a visit to the corporate boardroom, but he suggested an unscripted piece instead. Artists Equity, Affleck's production company, filmed both.
Leading up to the commercial's debut, the company teased it both on Twitter, and in stores. On Sunday morning, the company"The way sneaker heads feel about exclusive shoe drops is how I feel about the Ben Affleck Dunkin drop," wrote one user, after a sign on one of the digital menus read,"Something's Ben Brewing," with the date of the Super Bowl underneath.
The way sneaker heads feel about exclusive shoe drops is how I feel about the Ben Affleck Dunkin drop
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