Before Meghan Markle and Prince Harry, Prince Edward Was the Royals’ First Aspiring Media Mogul

Thirty years ago, Edward opened Ardent Productions, determined to make a name for himself outside of the royal family.

Sound familiar? While most might think of Archewell Productions, the company founded by Prince Harry and Meghan Markle, the Duke and Duchess of Sussex, in 2020, the renegade royals were not the first to set their sights on entertainment industry glory. Thirty years ago, Harry’s uncle Prince Edward, the Duke of Edinburgh, opened Ardent Productions, determined to make a name for himself.

” “To watch Ardent’s few dozen hours of broadcast output is to enter a strange kingdom where every man in Britain still wears a tie, where pieces to camera are done in cricket jumpers, where people clasp their hands behind their backs like guardsmen,” Andy Beckett wrote in The Guardian. “A soft, flattering light falls on palaces and rose gardens, on a miraculously picturesque river Thames. Strings and brass rise, as if for a corporate video or an airline advertisement.

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