IU Athletics plans to introduce beer sales to the general public at men's and women's basketball games this coming season for the first time.
IU basketball Hoosier Hysterics Fan Fest dunk contest, scrimmageBLOOMINGTON – Beer sales are coming to Simon Skjodt Assembly Hall this season.plans to introduce beer sales to the general public at men’s and women’s basketball games this coming season for the first time. Previously, alcohol was only served in select locations in the arena, primarily areas accessed only by small groups of donors or university officials.
Previously, the department had ruled out sales at Assembly Hall due to concerns about crowd proximity to the floor. But the success of introductions without significant incident in other venues prompted a rethink in recent months, with IU Athletics Director Scott Dolson confirming earlier this semester that his department was examining further expansion of alcohol sales.
"Data really shows from the time we implemented it the first year at Memorial Stadium that our incidents actually went down," Dolson told reporters late last month."I think controlling the environment has proved to be successful.”Current plans call for sales to end with 10 minutes remaining in the second half of men’s games, and at the end of the third quarter of women’s games. A source confirmed only beer will be offered at this time.
IU Athletics recently announced Molson Coors Beverage Company and local brewery Upland Brewing Company as the department’s domestic and craft beer sponsors, respectively. It's likely IU fans can expect similar offerings at Assembly Hall to what's already available at other venues: a mix of domestic options and Upland staples.
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