Barry Andrews: SHEIN is setting up a headquarters in Ireland - this should not be applauded...
WITH A REPORTED 6,000 new styles published on its website a day, SHEIN, the online Chinese retailer, is at the epicentre of the ‘ultra-fast fashion’ sector that is cannibalising the world. It scores in the very bottom percentile on the Fashion Transparency Index in 2022 and has a one out of five-star rating on the Good on You Directory.
Controversial brand For those who may be wondering who or what SHEIN is, it is important to note that its meteoric rise in the past few years is also part of the story. SHEIN, founded in 2008, is a Chinese-born company with nearly 10,000 employees and is currently headquartered in Singapore. Its roaring success has started to draw attention in a number of different jurisdictions. US lawmakers have called for further scrutiny of its unfair labour practices and allegations of copyright infringements.
In addition, there have been a number of concerns raised about the working conditions in its suppliers’ factories, with reports of workers being forced to work 75-hour weeks with minimal labour rights and safety standards. The EU, through various pieces of legislation, is attempting to force companies of a certain size to ensure respect for human rights and the environment throughout its supply chains and in addition, to ensure that any products made with forced labour anywhere in the world cannot enter our single market.
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