The beer has been pulled from a major event after its marketing campaign was labelled 'sexist' and 'inappropriate' by critics.
Australian beer Barely Legal has been removed from a major festival due to its branding and marketing.
Now, the marketing theme has been discontinued ahead of the Great Australian Beer Spectacular in Melbourne this weekend, where the beer was due to be poured.On Sunday night, Instagram account Chicks Invented Beer criticised the promotion of the beer."Nothing really adventurous about joking about something/someone being 'Barely Legal'.
On Thursday, the Independent Brewers Association said it had started talks with relevant parties to address the matter and prevent future incidents. "The IBA celebrates inclusion and diversity in all its forms in everything it does and will continue our advocacy efforts towards building an inclusive and respectful beer industry."
"At Blackflag, we are committed to fostering an inclusive and respectful environment for all of our customers, partners, and stakeholders."
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