Here's how Mattel's Hot Wheels team helped bring Greta Gerwig's 'Barbie' movie to life.
The Big Picture There's no denying that the world of Barbie is impressive with its attention to detail, but one aspect of the life-sized accessories seen in Greta Gerwig's comedy might have been overlooked by audiences. Throughout the course of the movie, Barbie is seen driving around in a pink Corvette, greeting her friends, and taking Ken for a ride.
"Yeah, so the pink Corvette, the one that's in the actual movie, we do have a Hot Wheels version of that. So yeah, absolutely, that was us, and that was our team. The funny thing about that car is, in the movie, the car is, as you can tell, it's scaled down because it's a Barbie-size vehicle. It is a Corvette ‘68, but it's scaled down so she looks larger in it. So we took that into account when we made the 1:64 scale Hot Wheels.
The executive also teased a possible future collaboration between Barbie and Hot Wheels: "That's one of a few different diecast cars we have from the Barbie world, as well as we've got some... I'm pausing because I'm wondering if what I'm talking about is out yet, and it might not be," said Wu. "But we are working very closely with our friends over in Barbie, and you may see some fun things soon.
In the movie directed by Gerwig, Barbie is living her best life, dancing with her friends in an endless routine that looks like an unforgettable day of summer lived over and over again. But when Gloria begins to feel uncomfortable with the way her life is going, Barbie can't help but feel the same way, prompting the protagonist of the story to travel to the real world in order to find out what's wrong.
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