More than 3,000 theaters are participating, including the leading chains AMC and Regal in addition to Plano-based Cinemark.
It’s the second consecutive year theaters are trotting out the one-day event at the tail end of summer. Last year’s inaugural National Cinema Day, put on by the Cinema Foundation, a nonprofit affiliate of the National Association of Theater Owners, was judged an enormous success. An estimated 8.1 million moviegoers bought $3 tickets on Saturday, Sept. 3.
The average movie ticket in 2022, according to NATO, cost $10.53.The discount gimmick turned into the highest-attended day of the year for theaters. A normally quiet time instead saw cinemas crowded with moviegoers — and theaters sold plenty of popcorn. This year, the day is moving slightly on the calendar, shifting from Saturday to Sunday, and costing $1 more.
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