A hoax that included a fake commercial to promote a so-called line of EcoWarrior Barbies and the promise that Mattel would abandon plastic by 2030 was perpetrated by Daryl Hannah and longtime pranksters The Yes Men (via toofab)
"It’s not the best way to do activism, but it's a way that works for a lot of people, and people like to share things that are fun, so it's highly shareable," said Vamos."And … especially in dire times, it helps to be able to have a laugh while you’re trying to make a difference."
As they see it, no matter the outcome of the trial, it would be pretty clear to the public"who's in the right and in the wrong," which would"amplify the story" they sought to bring to the light with their hoax in the first place. "We have long-ago announced our sustainability goals, most notably to achieve 100% recycled, recycled or bio-based plastic materials by 2030," said the company, offering up a link to its Citizenship page on the corporate website with their aim"to contribute to a more diverse, equitable, inclusive, and sustainable future."
"We have to face that the petrochemical industry has promoted recycling because it alleviates their guilt around the fact that it is all going to the landfill," added Hannah."It was all kind of a scam to make people feel better about using disposable plastics."
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