What Barbenheimer Means for Movie Theaters' Futures
It’s impossible to overstate the significance of Barbenheimer weekend to the domestic box office. The July 21-23, 2023 frame where Barbie and Oppenheimer each debuted to way bigger than expected weekends generated, across the ten biggest movies in the marketplace, a combined $310.8 million, the fourth-biggest single weekend haul in history. Barbie’s $162 million debut was the third-biggest in history for Warner Bros.
Several major motion pictures that could’ve been perfect candidates to ride the wave of renewed interest in theatrical moviegoing in the wake of Barbenheimer, like Challengers, have been delayed by months and into 2024 solely so studios can delay resolving the strike. Movie theaters packed with moviegoers right now will undoubtedly become much emptier in the fall of 2023 as they navigate a dearth of programming inspired by major studios.
Unfortunately, the immediate films being sent to theaters after Barbie and Oppenheimer don’t seem to be as risky or distinctive. Sequels like The Meg 2: The Trench and The Equalizer 3 are on the horizon, ditto features like Gran Turismo and Blue Beetle clearly molded after the success of other recent action blockbusters. Worse, few of these projects seem like they’re aimed at women, an under-served demographic in the summer 2023 moviegoing landscape that came out in massive numbers for Barbie.
What Hollywood Can Learn from Barbenheimer It’s remarkable how much Christopher Nolan’s name likely helped Oppenheimer become as big of a phenomenon as it was. One of the few directors out there with clear name recognition with mainstream audiences, Nolan should be seen as a model for how other studios should treat auteurs.
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