Did 'Barbenheimer' make enough to save a struggling box office?
The films raked in a combined $511 million in box office sales over their opening weekend, according to Boxoffice.com, which cited data from Warner Bros., the producers of “Barbie,” and Universal Studios, which is behind “Oppenheimer.” It was “Barbie” that came out on top, earning $337 million globally, compared with “Oppenheimer’s” $174 million. That gave the pink-drenched film the largest opening weekend of 2023 so far and the biggest-ever debut for a female director.
Yet the unlikely pairing seems only to have fueled interest in both. AMC\n \n , the world’s largest movie theater chain, said last week that 60,000 people had bought tickets see both films on the same day. For movie theaters, bludgeoned by poor ticket sales and a wave of permanent closures since the start of the pandemic, the pop culture sensation generated by “Barbenheimer” — aided and abetted by a cottage industry of memes — might be exactly what the doctor ordered.
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