It’s a staple at upscale salons — but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok.
Olaplex is a staple at trendy upscale salons, but hair-raising rumors that a now-banned ingredient causes infertility have racked up 30 million views on TikTok.
The brand — perhaps most recognized as one of the products used during the coloring process — has gone viral following reports that it’s being banned in Europe. Since its introduction at salons, the complete system line is now available for at-home use and comes in eight different products designed to work together to repair hair that’s been damaged by bleach.
Olaplex credits their patented ingredient bis-aminopropyl diglycol dimaleate, which they say is the key to turning dry, weak strands into plump locks. So, it came as a shock to the hair-obsessed that Olaplex would be revealed as an infertility risk — not due to its revolutionary compound but a simple fragrance additive called butylphenyl methylpropional, or simply lilial.
It was first revealed when health officials in the European Union, as well as the United Kingdom, announced a ban on one Olaplex product, its No. 3 Hair Perfector mask, pointing to
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