Banijay Group has merged two of its Italian non-scripted production outfits, DryMedia and Magnolia SPA, to create Banijay Italia. Banijay, which is fresh from signing a $2.2 billion to acquire Ende…
has merged two of its Italian non-scripted production outfits, DryMedia and Magnolia SPA, to create Banijay Italia., will bring together the two companies under the leadership of DryMedia CEO Fabrizio Ievolella, who becomes Banijay Italia CEO.
Danila Battiglini will be the merged company’s chief production officer, Francesco Lauber is the chief creative officer, and Leopoldo Gasparotto is head of programs.
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