Your favorite Fortnitegame characters are getting Balenciaga makeovers
Just when you think you’ve seen it all from Balenciaga, Demna Gvasalia reveals another surprise. His latest project transformed the brand’s popular Speed sneaker into a pickax and made its star model into a dog. Okay, technically, the model is called Doggo, and he’s one of the most popular characters in the video game Fortnite.
The Balenciaga and Fortnite world bleeds from virtual to physical. In the game, players can not only choose new Balenciaga outfits and accessories, but they can also enter a Balenciaga store and do a custom Balenciaga dance. Users who buy and play in their new Balenciaga looks can also submit photos of their characters to be included on virtual billboards within the Fortnite town square.
Take it from a 13-year old player, who, having heard about the collaboration, told me, “This is so cool.”
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