Balancing the tension between consumer and sustainability desires paid SAP
It’s become obvious that while general awareness of the climate crisis and our desire to be part of the solution are more prevalent than ever before, it hasn’t completely trickled down to the daily online habits of mainstream society. We want to help safeguard our planet, but we still ‘want it all and want it now.’ Something’s got to give.On the surface, it feels like there has never been a better time to launch a sustainable offering. Consumers, particularly.
And, in order to satisfy such fast delivery requirements, more trucks are needed on the road – often ones that are only partly loaded. In 2017, Amazon's deliveries alone emitted about 19 million metric tons of carbon, according to, a group that works to combat climate overheating. The mega-retailer has around 100 million subscribers to its $119-a-year Prime program, all of whom can get free one-day shipping on 10 million products. The impact to their end-to-end supply chain is massive.
Consumers’ price-conscious nature presents a significant challenge for manufacturers and brands to overcome. Environmentally-friendly alternatives tend to have a higher cost attached to them, so unless there’s a way to avoid passing these extra costs on to the consumer, brands may face an uphill battle getting consumers on board, at least in the short term. Even if consumers have the best intentions – price will always be an issue.
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