Bala joins Ralph Lauren in the reimagined Pink Pony Program and Collection bringing awareness to National Breast Cancer Awareness Month.
Over the last 30 years, Ralph Lauren has been committed to raising awareness in the fight against cancer. The Pink Pony Initiative, the company’s worldwide initiative in the fight against cancer, supports programs for research, screenings, early diagnosis, treatment, education and patient navigation. Ralph Lauren’scampaign and collection aims to inspire consumers to be proactive about their health, including preventative cancer care with a new campaign entitled, “Live Well. Be Well.
“Sadly, breast cancer has impacted our immediate families and those within the broader Bala community. As a brand that primarily speaks to women, it's an issue that is near and dear to our hearts. When Ralph Lauren approached Bala to be involved with the Pink Pony initiative, we jumped at the chance to help in any and every way we could,” shared Bala CEO and Founder, Natalie Holloway. “Our ambition was to offer a well-rounded assortment.
In support of this year’s campaign, the Company will donate 100% of the purchase price from the sale of the classic Pink PonyTwill Ball Cap and the Pink Pony Cashmere Hoodie and 25% of the purchase price of all other products in the Pink Pony collection, including the Ralph Lauren Pink Pony x Bala capsule, to the Pink Pony Fund or to a network of international cancer charities. Within The United States, donations from Pink Pony benefit the Pink Pony Fund of The Ralph Lauren Corporate Foundation.
Throughout the year, the Company will feature a series of activations to raise awareness and funds for Pink Pony around the world, including in-store activations as well as integration in Ralph Lauren’s iconic sports partnerships like Wimbledon and the US Open.
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