PRESIDENT Ferdinand Marcos Jr. has ordered the adoption of the 'Bagong Pilipinas' brand of governance and leadership campaign of his administration, which is characterized 'by a principled, accountable and dependable government,' Malacañang said Saturday.
Presidential Communications Secretary Cheloy Garafil said that Marcos, through Executive Secretary Lucas Bersamin, issued a memorandum circular dated July 3, 2023.In his memo, Marcos said the Bagong Pilipinas shall be part of the government's branding and communication strategy.
'Towards attaining a promising future for the nation, this administration commits to embody a brand of governance and leadership that is focused on implementing an all-inclusive plan for economic and social transformation,' the President said.
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