AS the warm weather returns and with the opening up of mobility with the end of the COVID-19 lockdowns, fragrances, along with cosmetics, have seen an increase in market demand.
Taking advantage of this interest, Avon has released its new fragrance, Eve Truth, in the Philippines, with actress Heart Evangelista serving as the ambassador for its ad campaign, “Own Your Truth.”
“It’s really part of our innovation to be launching different kinds of products within the beauty category, and because fine fragrances are increasing in terms of demand, we saw this as an opportunity,” Avon Cosmetic marketing director Anna Garces told“The fine fragrances are the ones that are more concentrated,” Ms. Garces explained.that means that it contains a high concentration of fragrance oils.
When a stronger scent is desired, she advised to spray it on clothes, on the back of the calves, and on the user’s hair too.Michelle Anne P. Soliman
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