As theaters fill up for 'Avengers: Endgame' this weekend, single seats and tickets to 3D showings are some of the only options for moviegoers who haven't purchased tickets yet.
If the only showing available for Disney's"Avengers: Endgame" was in 3D, would you pay to see it or wait a week to watch it in 2D?
While there was resurgence of 3D films in the early 2000s, popularity for these movies has declined dramatically over the last two decades, particularly in the U.S. In 2018, tickets to 3D screenings accounted for about 16% of the global box office, hauling in around $6.7 billion. This was a decrease of 20% compared to 2017, according an annual report from the Motion Picture Association of America.
For films that aren't produced with 3D as a priority, the foreground images remain crisp and pop during the viewing, but the background tends to get blurred and out of focus. For this reason, many moviegoers consider 3D to be more of a distraction than an experience. For example, 22% of kids said that they wanted to see"The Angry Birds Movie" because of 3D, 12% of parents said they wanted to see"The Crimes of Grindelwald" for the 3D and 14% of general movie audiences wanted to see"TMNT: Out of the Shadows" for this reason.
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