'Avengers: Endgame' Run Time Means Disney And Marvel Are Leaving Money On The Table (Box Office)

'Avengers: Endgame' run time means Disney and Marvel are leaving money on the table

have proved that longer running times can still translate to big bucks at the domestic and global box office.movies, the James Cameron epics or the Chris Nolan sequels, there is plenty of evidence that audiences aren’t turned off by a longer-than-expected blockbuster that they otherwise wanted to see.

First, obviously, a movie that runs 33 minutes longer thanmeans fewer showtimes per day. That’s not an issue with multiplexes. The emergence of the high-end multiplex/megaplex in the mid-to-late 1990s probably allowed longer movies to no longer be a deal breaker for theater chains. When you can schedule a big movie on multiple screens , the running time isn’t an issue.

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