FRIDAY AFTERNOON: As expected, Disney/20th Century Studios/Lightstorm’s Avatar: The Way of Water remains number one again in its fifth weekend with an MLK four-day take of $35M after a $7M Fr…
is looking to beat its $8M 4-day expectations and actually provide a pulse for older skewing movies. The pic’s expanded Friday to 3,802 theaters isover four days. The pic’s running by Monday looks to stand atdid in its 4-day Christmas weekend and Tri-Star/Compelling Pictures/Black Label Media’sbetter than critics, 97% to 69% fresh. The movie cost $50M before P&A, co financed by SF and TSG.Fifth belongs to Lionsgate’s4-day, the latter within its expectation.
The comp for the Gerard Butler title is Universal’sover 3 days. The last notable early winter meat and potato guy action film was pre-pandemic, Guy Ritche’swhich opened to $10.6M and legged out in January 2020 to a 3.4 multiple from STX with $36.4M.On a winter Thursday still ruled by James Cameron’sand Lionsgate’s Gerard Butler action pic,Here’s the thing, technically,is the richer: If you count the Marc Forster directed title’s Thursday cash of $420K from 637 theaters, the pic made $1.
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