Sport Integrity Australia (SIA) chief executive David Sharpe calls on Australian sport leaders to stop downplaying racism amid a fresh wave of vilification claims. Sharpe emphasizes the need for athletes guilty of racism to face the same penalties as fans in similar situations. He criticizes influential people in Australian sport for downplaying racism and highlights the power of sport and sponsors' brands in driving a cultural shift to eradicate poor behaviors. The AFL, NRL, and Football Australia have recently been linked to racism claims.
Australia n sport leaders must stop downplaying racism amid a fresh wave of vilification claims, the nation's sport integrity chief says. Sport Integrity Australia (SIA) chief executive David Sharpe says athletes guilty of racism should face the same lengthy penalties given to fans in similar situations. Sharpe is particularly critical of the downplaying of racism by influential people in Australia n sport. 'Attitudes won't change until the narrative changes,' Sharpe said on Sunday.
'Sport and sponsors' brands are being aligned with poor behaviours, yet these brands have the power to drive a cultural shift to eradicate these poor behaviours.' Sharpe's comments come after a week when the AFL joined the NRL and Football Australia in being linked to racism claims. The AFL is facing a new class action alleging historic racism of North Melbourne's Indigenous Krakouer brothers, Jim and Phil, in the 1980
Australia Sport Racism Vilification Penalties Behavior AFL NRL Football Australia