Regulators in the Asia-Pacific region are ramping up scrutiny on companies that may be overstating their environmental credentials.
Australia is reviewing at least 140 businesses for potential greenwashing after an internet sweep found 57 percent of firms had made “concerning claims” about their environmental and sustainability practices, its consumer watchdog said Thursday.
Of the 247 businesses targeted by the Australian Competition and Consumer Commission in its sweep, the cosmetic, clothing and footwear, and food and drink sectors had the highest proportion of vague or misleading claims, the ACCC said. The commission has a history of combating greenwashing claims, and has extended into new areas, targeting misleading endorsements by social media influencers and challenging Alphabet Inc.’s Google over privacy policy.
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