FA chief executive James Johnson says the Women’s World Cup has not only convinced FIFA that Australia is a safe and reliable host nation, but shown the rest of the world that it can be financially lucrative to bring major competitions here, too.
Football Australia has begun “exploratory conversations” with FIFA and the Australian government over bids for more tournaments after the Women’s World Cup disproved what chief executive James Johnson described as one of the most pervasive myths about global television ratings.
Australia’s failed bid to host the 2022 men’s World Cup was famously derided by disgraced FIFA president Sepp Blatter because the timezone was seen as unappealing for broadcasters in Europe and North America. “For me, another part of legacy is we’ve proved to the rest of the world - not just FIFA, but I’m talking about the 211 countries, the confederations, broadcasters around the world, commercial partners - that this is a great timezone to host top-level content,” he said.
An afternoon match in Auckland was able to hit primetime on the US east coast, afternoon games in Sydney could do the same for the US west coast, and Perth is in the same timezone as Beijing - all of which lines up perfectly with FIFA’s ambitions to grow the game in countries not currently seen as football strongholds, Johnson said.
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