August Advertisement Model Brand Reputation Rankings Announced
The Korean Business Research Institute has revealed this month’s brand reputation rankings for advertisement models!
The rankings were determined through an analysis of consumer behavior, using big data collected from July 3 to August 3. The Korean Business Research Institute evaluated the participation, communication, media, and social values of popular advertisement models in order to calculate each star’s total brand reputation index for August.
Lim Young Woong topped this month’s list with a brand reputation index of 2,062,651, marking a 23.43 percent increase in his score since July. High-ranking phrases in the singer’s keyword analysis included “special award,” “audience vote,” and “advertisement model,” while his highest-ranking related terms included “contract,” “shoot,” and “award.” Lim Young Woong’s positivity-negativity analysis also revealed a score of 80.29 percent positive reactions.
held onto their spot at second place in the rankings with a brand reputation index of 1,805,604 for August.
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