Augmented reality needs an iPhone moment

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Augmented reality needs an iPhone moment
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Apple’s rumored headset follows years of failed consumer launches.

Proponents point to Apple’s history of entering a market once other companies have laid the groundwork, as it did with phones. But much of it can be summed up in two statements: Apple can sell hardware, and Apple is” promise more than AR. Pure consumer VR — while a small market — has coalesced around relatively popular genres like fitness apps, a few common storefronts like SteamVR and the Quest store, and a widely used controller scheme.

Based on numerous leaks, Apple’s headset uses what’s called “passthrough” AR. It features high-resolution screens and is capable of running full VR applications, but it’s also studded by cameras that can pass through a high-resolution image of the real world — according to rumors, you’ll hit a “reality dial” to switch between AR and VR. That means it can offer the illusion of a real world with virtual objects overlaid on it.

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