Audi Plan of Attack: EV and non-EVs Get Equal Love and New Models

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Audi Plan of Attack: EV and non-EVs Get Equal Love and New Models
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. Audi is investing in a full slate of new models, both electric and with internal combustion engines.

and Q4 E-Tron Sportback which are coming in the next few months) are not on PPE.

If you liked the concepts, you should not be disappointed when the production models come out. We will provide full details once Audi releases them. To maintain Audi DNA, we fully expect the EVs to be offered with a single motor for rear-wheel drive and dual motors for quattro all-wheel drive. In terms of body styles, Audi is known for sedans and wagons, SUVs and Sportbacks, and we expect future E-Trons to be offered similarly.One new area the brand is exploring is a more rugged SUV.

A new electrical and electronic architecture for infotainment and connectivity, that is more software-based to better add and update features, will be shared by both platforms. Viewing a vehicle as the sum of its systems, as opposed to the sum of its components, is changing how Audi develops vehicles, Hoffmann says. Volkswagen's CARIAD software unit has created a software platform, a foundation upon which each brand can layer on its own distinctive tech and options.

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