German automaker Audi is contemplating how collaboration leads to meaningful change in a new video series.
#ChangeThroughExchange plucks Audi employees out of their daily routines and inserts them into conversation with leaders in sustainability. The series takes monumental topics like client change and adds a human spin, proving that global challenges are closer to being overcome when people work together.
The film starts with intimate views into the men’s separate lives — Mr. Habich bundled up on a jog and Mr. Hadamovsky moving around his own home. In endearing splicing, viewers watch one-shot where Mr. Habich pours himself cereal before cutting to the next shot of Mr. Hadamovsky doing the same in his own home.
By the end of every installment in the series, both the Audi employee and sustainability expert feel like friends to the viewer. This feeling empowers others to contemplate how they too can connect with others in making positive changes for the world by starting with a simple conversation. Ultimately, Mr. Zettl meets with both mother and daughter to discuss their purposes and goals in upcycling.
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