AUDI E5 Sportback EV shown in Shanghai, ditches Ingolstadt design for Chinese style; 770 km range

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AUDI E5 Sportback EV shown in Shanghai, ditches Ingolstadt design for Chinese style; 770 km range
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Audi’s new China-exclusive brand, inexplicably still called “AUDI” but in all caps and unaccompanied by the trademark four rings, remains one of Ingolstadt’s most bizarre decisions. At the ongoing Auto Shanghai 2025 show, the company …

, inexplicably still called “AUDI” but in all caps and unaccompanied by the trademark four rings, remains one of Ingolstadt’s most bizarre decisions. At the ongoing Auto Shanghai 2025 show, the company unveiled the first model of the unfortunately-named marque, called the E5 Sportback.

In their place are rounded haunches and a new Light Frame – a black ring that encircles the entire front end, incorporating the slim matrix LED headlights, the AUDI script, driving assistance sensors and air inlets. This is framed by an illuminated tessellated pattern made up of more than 1,000 lighting elements.

Inside, the E5 Sportback adopts several design cues already common in Chinese vehicles. These include a full-width 27-inch display panel that houses screens for the driver, centre and front passenger, as well as headrest speakers and an expansive centre console with storage for two phones and a 50-watt Qi wireless charger. You also get ambient lighting strips built into the wood inlays and an electrochromic glass roof.

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