PHS Automotive Malaysia (PHSAM), part of Porsche Holding Salzburg, has been appointed as the official distributor for the Audi brand in Malaysia. PHSAM will handle wholesale, marketing, and aftersales for Audi in the country, with a focus on strengthening the SUV, S line, and quattro range.
It’s official. The Audi brand has a new official distributor for Malaysia and it is PHS Automotive Malaysia (PHSAM). PHS stands for Porsche Holding Salzburg , which is part of the Volkswagen Group and one of the largest and most successful automotive distributors in Europe. Sounds familiar? Yes, it’s the same team behind PHSAM is wholly owned by PHS, and will be representing the wholesale, marketing and aftersales for the Audi brand in the country.
Leading the PHSAM team are its two MDs,“The premium automotive landscape is extremely competitive, and we have plenty to do and multiple challenges to overcome, but we are fully committed to the growth of the Audi brand. Audi is one of the world’s leading premium brands and has a loyal local following that spans generations, so there is untapped potential in the Malaysian market,” Winter said. “Our focus will be on strengthening the SUV, S line and quattro range, with electrification playing a major role in the company’s future planned roadma
Audi PHS Automotive Malaysia Distributor Malaysia Porsche Holding Salzburg Volkswagen Group Wholesale Marketing Aftersales SUV S Line Quattro
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