Attracting young talent to your SME begins with being seen online

Owners of small- to medium-sized businesses must wear many hats… one of them being able to attract and retain quality talent.

According to a 2022 report by Stats SA, approximately 68% of South Africa’s labour force falls within the Gen Y and Gen Z age brackets.The informal and SME sectors are driving many of the employment opportunities in our local labour market.

Unsurprisingly, the Youth are using online channels more than any other jobseeker segment. They are online-savvy, and mobile/apps are often their first port-of-call in job searches. As such, using ‘offline’ channels to try and reach them with job vacancies could result in you losing out to other brands who are leveraging the power of Pnet’s online recruitment platform.To attract the best Gen Y and Gen Z candidates, your job ads need to reflect more than a ‘laundry list’ of requirements. “Purpose” is a powerful decider for South Africa’s Youth.

“The way the information is integrated into our platform is enabled by our smart job-matching technology, which focuses on automating screening, optimising selection and eliminating bias from the recruitment process.”

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BusinessTechSA /  🏆 24. in ZA

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