The Atlanta Braves begin their postseason this weekend as one of the most in-demand teams in Major League Baseball.
Atlanta Braves center fielder Michael Harris II hits against the Chicago Cubs inning of a baseball game, Wednesday, Sept. 27, 2023, in Atlanta. There is little question that MLB’s most in-demand team is the Atlanta Braves. But the organization is not using its ever-growing waitlist for season tickets, record-setting attendance figures and spike in TV viewership as a prompt to stop taking big swings.
Nearly 10,000 tickets were claimed for each of the three events, which were the first of their kind for the Braves and came ahead of the team’s NLDS matchup against the Phillies. The Dodgers and Orioles even followed Atlanta’s lead by hosting pre-playoff workouts of their own ahead of their division series matchups.
“The idea of ‘free’ with an eye toward data collection to perhaps unlock new audiences is really intriguing for us,” he said.
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