(Reuters) - When Sony Corp Group teases “Gran Turismo,” its long-awaited adrenaline-fueled film adaptation of Sony PlayStation’s hit car-racing franchise at the CES 2023 technology trade show this week, it will really be showing off its new identity as a content-driven company.
The movie reflects the transformation of the maker of the Walkman and Bravia TVs from a primarily hardware-focused innovator to broad-based entertainment provider. It also represents a significant bridging of the divides between Sony Pictures Entertainment, Sony PlayStation and Sony Music, according to a dozen current and former senior executives interviewed by Reuters.
HBO's “The Last of Us,” about a man hired to smuggle a 14-year-old girl across a pandemic-plagued America, debuts on Jan. 15. “The New Yorker” suggested the series could break the curse of bad video-game adaptations. Instead it struck deals to provide movies to Netflix and Walt Disney Co's Disney+ and series to HBO, Amazon and Apple Inc's Apple TV+.
But Vinciquerra was attracted by the opportunity to leverage the company’s assets: “Sony is the only company in the media business that has not only television or film, but music, PlayStation, and technology,” he said in an interview. It acted as a cultural attaché to Hollywood, “someone who could talk in their language,” PlayStation chief Jim Ryan said in an interview, “in a non-confrontational, non-adversarial way just, you know, just try to do the best thing for both divisions.”
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