Aston Martin, the storied sports-car brand made famous by James Bond, ousts its CEO in a bid for survival
Aston Martin Lagonda Global Holdings PLC, the British sports-car company made famous by James Bond, ousted its chief executive in a fresh bid to resuscitate a storied brand that has been on life support.
The replacement of Chief Executive Andy Palmer with Tobias Moers, the chief of Daimler AG’s AMG performance brand, follows a string of disappointments at Aston Martin. Mr. Palmer’s efforts to revive the brand had faltered and the company’s share price has slumped since a lackluster initial public offering in October 2018.
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Aston Martin shares surge after Mercedes-Benz exec is named new CEOShares of Aston Martin surged Tuesday after the famed British car brand announced the head of Mercedes-Benz's performance division as its next CEO.
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