.ASICSamerica reported that overall sales dropped by the double digits in the first quarter.
In the first quarter ended March 31, Asics North America reported that overall sales dropped by the double digits, but the company did see a glimmer of hope in online sales, driven by a heightened interest in running footwear and apparel.
“There is no question that these unprecedented times have created challenges for our brand and the industry as a whole,” said Koichiro Kodama, chief executive officer of Asics North America. “We have also found that our brand philosophy of ‘Sound Mind, Sound Body’ is more important than ever, especially as people have needed to adjust to these new circumstances and fitness regime.
By category, performance running sales fell 11.5 percent to 38 billion yen from 43 billion yen in the first quarter of last year, with operating income falling 87 percent to 239 million from 1.8 billion yen last year. Onitsuka Tiger also had a rough quarter, with sales falling 29.5 percent to 7.6 billion yen from 10.8 billion yen and operating income falling 88.9 percent to 228 million yen from 2 billion yen in the prior-year period. Apparel and equipment sales also decreased 22.8 percent to 8.
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