Asia’s streaming market to hit RM400b by 2029, overtaking TV revenues, report predicts

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Asia’s streaming market to hit RM400b by 2029, overtaking TV revenues, report predicts
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SEOUL, Jan 15 — By 2029, revenues from the streaming market in Asia are expected to reach a staggering US$89 billion (RM400 billion), according to a new study by Media Partners...

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According to the latest report from Media Partners Asia, revenues generated by online video in Asia will rise from US$64 billion in 2024 to US$89 billion in 2029. “We’re seeing deepening pools of subscriber growth on SVOD, a much stronger local advertising ecosystem develop, as Netflix and Amazon Prime Video put out their ad-tier offerings and local players are building very strong ad propositions in many of these markets.”By 2029, streaming revenue in the US is expected to reach US$140 billion, compared to US$89 billion for the Asia-Pacific region.

While the big six global platforms accounted 67 per cent of online video market revenue in Asia-Pacific in 2024 — excluding China — this share is set to fall to 62 per cent by 2029, the report predicts.

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