Deputy Prime Minister Datuk Seri Fadillah Yusof highlights the need for ASEAN tourism to transition towards a sustainable and quality-driven model, emphasizing the region's potential to lead global efforts in decarbonization, renewable energy integration, and innovative tourism approaches.
The post-pandemic tourism in ASEAN must focus not only on recovery but also on transitioning to a sustainable, quality-driven business model, said Deputy Prime Minister Datuk Seri Fadillah Yusof.
Fadillah, who is also the Energy Transition and Water Transformation Minister said the region has the potential to lead global efforts by championing decarbonisation in aviation, integrating renewable energy and advancing innovative tourism approaches such as community-based tourism, ecotourism and regenerative tourism. 'These initiatives aim to ensure equitable benefits for local communities while preserving cultural authenticity and protecting the environment,' he said at the opening ceremony of ASEAN Tourism Forum (ATF) 2025 here today. Also present were Minister of Tourism, Arts and Culture Datuk Seri Tiong King Sing, Johor Menteri Besar Datuk Onn Hafiz Ghazi, Tourism Ministers from ASEAN countries, Timor Leste and ASEAN dialogue partners. Fadillah said ASEAN is one of the world’s most dynamic tourism markets, steadily recovering from the challenges of COVID-19. He emphasized the importance of redefining tourism to prioritize long-term sustainability and responsible growth. 'We must move beyond the traditional model of mass tourism and embrace a more inclusive and environmentally conscious approach,' he added. Fadillah stressed the need for collaboration among ASEAN member states, the private sector, and international partners to achieve these goals. He highlighted the role of technology in driving sustainable tourism practices, such as using data to monitor visitor impact and optimize resource allocation. Fadillah also underscored the importance of empowering local communities to participate in tourism development and benefit directly from its economic opportunities. This, he said, would help preserve cultural heritage and create a more equitable and sustainable tourism industry. The ATF 2025, held under the theme 'ASEAN: A Tourism Community of Shared Values,' provides a platform for tourism stakeholders to network, share best practices, and explore new opportunities for collaboration. The forum is expected to attract a large number of delegates from across the region and beyond.
Sustainable Tourism ASEAN Tourism Regenerative Tourism Ecotourism Community-Based Tourism
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